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| VIRAL LIBRARY | ||||
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These are some of our favourite marketing- and advertising-related virals and e-clips from around the web. Keep coming back for more as we will be updating as regularly as we get new material. Email james@t4w.co.uk if you have your own nominations. |
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| Smash | ||||
| The all-time classic, placed up here because so few ever actually saw the real thing when it first came out, yet everyone talks about the damn thing. Catch it while you can! | ||||
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| Polo | ||||
| An oldie, but a goodie from the D&AD retrosprctive at the V&A. Earned serious numbers of plaudits as one of the best ads of all time. See also the Smash ad - something everyone's heard of, few have seen these days. | ||||
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| Nokia | ||||
| New work to publicise the new Nokia Video Phones. We reckon these hit the "slightly sick" nail right on the head - without quite making it into the realms of REALLY bad taste. | ||||
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| BudLight Reggae | ||||
| Classic e-clip from the past masters of the online viral, Budweiser. Tho now that they've parted company with the agency responsible for a lot of their work in the area, is this the end of an era. Catch em while you can. | ||||
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| Office Linebacker Two | ||||
| Terry Tate rocks on around the office in a campaign that has by all accounts generated over 2 million views and that they are thinking of taking from web to TV. | ||||
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| Office Linebacker | ||||
| This Reebok campaign is going mad on the web at the moment, so we thought that, like sheep, we would follow the herd and plug it here. The continuing adventures of Terry Tate really need sound, tho. | ||||
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| MTV Lightsabre | ||||
| MTV knocked this out a while back, but we thought that it might bear a repeat given that it did make us chuckle gently to ourselves in the these4walls offices. We hope you agree! | ||||
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| Oil Klash | ||||
| Diesel work from their latest campaign which launched online quite recently. Well worth a look as it is really lovely stuff and a fine move on from the "Sponsoring Happiness" work. | ||||
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| More Go | ||||
| The lads pull out a corker with this streak-tastic e-clip that has been doing the rounds of late. Definitely a lad who has more go than your average over-weight streaker! | ||||
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| Truth Three | ||||
| The third (and final?) installment in the "Truth in Advertising" series. The tale rumbles on with yet more mutual back-scratching and two-facedness from the boys and girls of ad-land. | ||||
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| Pot Noodle | ||||
| Classic work from the boys and girls with some of the "you are what you eat" work for Pot Noodle. Made us chuckle like good 'uns as Claret finally buys the bullet. | ||||
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| Truth Two | ||||
| Second installment of the series -- the third will follow in the not too distant future. Finally making it to the shoot we meet yet more of the folk that make advertising the ker-azy kind of place that it is. | ||||
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| Ad Guy 2002 | ||||
| The latest, greatest offering from the boys and girls at Rodgers Townshend. You just have to love it as the team head off on shoot ... more festive japers from the kings of the industry viral. | ||||
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| Kettle | ||||
| This one just made me chuckle. Clever little piece of viral work that just shows that you don't have to spend a fortune to get the message and brand across and make it witty. | ||||
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| Happy holidays | ||||
| Festive piece of marketing from Heineken. In the post-Andersen world, this is spot on in its humour. An obvious gag, maybe, but at the end of the day it works for us amongst the crap that kicks around at Christmas. | ||||
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| Like a Virgin ... | ||||
| Not convinced that this one is going to see the light of day on the UK TV screen. None the less, some nice work by our chums at DMC and thanks to Justin Kirby for submitting the little fella. | ||||
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| Tabasco - playing God | ||||
| Nice piece of work in an Armageddon style from the boys and girls at tabasco. An online only piece of work that brought a smile to our faces. Go on, play God yourselves ...! | ||||
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| When I Grow Up | ||||
| Absolutely lovely ad for online recruitment site, Monster.com. Takes the piss without ever being offensive. But then if anyone was going to be able to produce a satire on ad agencies, it should be, well, ad agencies. | ||||
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| Molson beavers | ||||
| Random internet-only advertising for Canada's premier lager. Obvious gag, but great that the client was willing to take the chance and go with the creative. | ||||
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| John West Shark | ||||
| Stunning follow up to the "Grizzly" piece. Made the BrandRepublic.com film of the week -- and deservedly so -- a wonderful ad that captures the feel of its predecessor to a tee. | ||||
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| Wassup?! Superheroes | ||||
| The best of the Wassup spoofs, this is absolutely spot on. Takes the piss gently but firmly and uses some absolutely corking graphics to do it with. Someone with a great sense of humour put this little puppy together. | ||||
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| Cow | ||||
| BBC's Glastonbury coverage has always been great. But this spot under the strapline "where do all the cows go?" hits the spot. Big fans of spoof ads -- that once again show budget is rarely all and that laughs will win the day. | ||||
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| Tiger | ||||
| Tiger makes a lovely little movie -- no doubt for Nike. They barely need to put the brand on the clip, he's so totally synonymous with the brand, you just kind of assume. There's a whole PhD in ad psychology there somewhere ... | ||||
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| Lee Bums | ||||
| Lovely mock advertising work from Lee Jeans about a bumch of bums that go on an American road trip in order to find the items of clothes that will make them look like the cool bums at the bars. | ||||
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| Ad Guy | ||||
| Our chums at Rodgers Townshend put this together as a Christmas piece a few years ago. We remain big fans. Once you've watched it, you'll never see the client in quite the same light. | ||||
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| Lilt Ladies do Levis | ||||
| Mother's classic spoof for the drink that claimed to be "engineered for summer". An absolute classic that shows that big budgets are nothing compared to a wicked sense of humour. | ||||
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| Budgen does Levis | ||||
| The classic version of Levis this time around, with the new work by Frank Budgen for the current "Worn" campaign. The 60 second ad is shown here is all its glory. Loving it. | ||||
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| Brahma tortoise Pt I | ||||
| Classic ad from South America with a seriously talented tortoise hanging in the Mexico desert awaiting unsuspecting Brahma Beer truck drivers. Check this and then check the follow-up ... | ||||
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| Brahma tortoise Pt II | ||||
| The tortoise comes out on top again in part two of this happy saga from the lager maestros. Make sure that you have watched part one above before moving onto this gem. | ||||
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| Truth in advertising | ||||
| Sharp satire from the maker of this short film exposing some of what we all know, but which rarely gets said in the (un)happy world of the marketing consultant. | ||||
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| The Volkswagen-a-Tron | ||||
| Transformers still rock, as proven by this lovely work from Malcolm Smith, who has put together an absolute gem of animation. Check his site for more of his work. | ||||
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| John West | ||||
| No viral collection would be without it, really. The absolutely classic piece of viral advertising brought to you by those chaps with the fish in a tin. Live the joy once again. | ||||
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| Pant Pump | ||||
| Little gem for a ficticious product. As it goes, I particularly liked this because I often use my penis as a car substitute. Hey ho, you can't win them all, I suppose. | ||||
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| Bud Dog | ||||
| The variations on the wassup campaign came thick and fast. This is one of the best of the follow-ups. Enjoy the dog/alien suit change -- we reckon it's quite a giggle. | ||||
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| Bud Light | ||||
| Yet another from the Budweiser school -- who seem to be getting a good look in at the Viral Vault. The Bud Light ads get the seriously comic treatment and the ads are deservedly things of legend. | ||||
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| IKEA - tidy up! | ||||
| Simply wonderful piece of work by ace humourists, Leagas Delaney Paris. The gentle humour is spot on for the IKEA brand and the pay off makes its point while it makes you laugh. Trust us, it's worth a peak. | ||||
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| Spondex Hedgehog | ||||
| An oldy but a goodie, way back from the heyday of viral advertising. This little hedgehog must've been making his way around for years, but remains one of our favourites. | ||||
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| Umbro Dog | ||||
| A clip that has been used by a couple of brands. Umbro and then Bend it Like Beckham have both had a pop. This, with the "Official Umbro Goalpost" work, was a lovely piece of work. Animal lovers beware. | ||||