CASE STUDIES
		these4walls case studies is a collection of the best case studies of work from around the web. We hope over time to be able to collect a whole series of learned papers from the main representative bodies that we have picked up over the years.
		As your starter for ten, however, we present "Creativity Works". This is a project by a whole raft of bodies, including Design Council and IPA. It was sponsored by Royal Mail and spearheaded by the D&AD.
			the client trusted and embraced the innovative concept of their agency, allowing new technology and creative insight to come together to breath new life into this brand.
			Channel 4 overcame the obstacles of a change in management and iconic brand imagery. Technical wizardry and creative flair were key in achieving some groundbreaking work.
			the Abba-Zappa campaign became an idea that encompasses all media. It was facilitated through a relationship built on openness and a willingness to explore new ideas.
			putting its faith in a young team and allowing them freedom to apply a big idea proved to be an award-winning strategy for Penguin's Great Thinkers series
			in a market where all brands sell the same benefits, creating a point of difference is a huge challenge. Working closely with the agency allowed a client to trust an original idea that significantly increased market share.
			VW demands that its advertising be something that could not have been produced by any other car maker. In response, the agency produced work as iconic as the brand itself
			its advertising may have polarised opinion, but 118 118’s launch campaign clearly shows how a powerful, integrated creative strategy can come from meticulous media analysis
			in a luxury ice cream market cluttered with stereotypical gold-leaf packaging, a ‘home-fangled’ creative strategy succinctly conveys the brand’s taste and sense of fun
			entertainment has helped turn around the fortunes of Bud Light whose creative -- which runs to over 140 executions -- has been honed by a culture that runs from the top down
			graphic design was the inspiration for striking interiors at the Science Museum’s Dana Centre – a meeting space designed build closer relationships between the people within it
			confidence not to compromise is behind Honda’s communications strategy which has spanned all media channels in which the best-known execution is a commercial called ‘Cog’
			creating a dance craze and No 1 record to launch a deodorant is unorthodox, but Lynx Pulse proves how lateral thinking can deliver alternatives to media-driven creative solutions
			Hewlett-Packard swapped traditional advertising for ‘HYPE’ - a creative multimedia strategy that involved HP opening an art gallery in London’s East End and online
			a radical re-positioning in a market not known for its interest in design is helping drive sales and fuel ambitions at Midlands-based waste management company Serious
			the potted history of how a creative by Fallon amongst others helped redefine one of the best known and yet weakest brands in the world ... ever! Interesting little story, this one.
			The Guardian's ads have long been some of our favourites -- even with the Daily Telegraph's recent "bestseller" work. Read the story of their creation here.
			a CI re-design, retail re-positioning and a general brand overhaul came at a pretty good time for Halfords -- and no doubt increased the price of the company for Boots' sale.
			Williams Hamm Murray's work on the CI for Hovis products is now the stuff of legend, it picked up so many gongs at the time. Still, well worth a re-read, we reckon.
			quite apart from the fact that those hippos are THE cutest things, they -- along with a major brand re-positioning of sorts -- managed to increase sales by 15%. Not bad, not bad.
			curious little product design story, this one. The tale of the creation of the Muji wall-mounted CD player -- and the shifting at a stroke of the company's raison d'etre for the future.
			the re-invention of Levis as a -- if not THE -- denim brand with the "twist" campaign. For a business that was doing so badly under so much threat to pull this off is pretty incredible.
			quite simply, the stuff of legend. The Economist ads are soime of the most-recognisable in the world and are worth celebrating for their genius simplicity.
			MTV is a global cultural phenomenon. The launch of its edgier sister channel is a feat of design intelligence and its website was a joy to behold in its day. Read all about it!
			Costa is the most curious of coffee shops -- not least because it is Whitbread-owned. That being the case, their re-assertion of Italian-ness is all the more remarkable for having worked.
			yet more stuff of legend. Every now and then a campaign shifts the ad world and this was it. Clever, edgy, putting Mother on the map, BritArt.com coukl never have asked for more.
			quite simply, everyone should want an Audi A2. They are the prettiest little cars on the road and appeal to everyone from urban trendy (me) to Yorkshire school teacher (my mum).
			another motoring advertising masterpiece apparently -- tho not our cup of tea. The Passat challenged the corporate marketplace and has won hands-down.
			a rare mention for architecture on our happy little website. The Cellular Operations case study is worth a read if only for its images of a fabulous working environment.
			a brief guide to the Museum's .comment installation. It allowed people to post messages to giant screens in the museum and allowed a truly interactive experience for its time.