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Job description | Brand managers are responsible for the product’s profitability and market share, ensuring that sales targets are met, advertising campaigns reach their target audience and that the appropriate design, research and packaging are used. Brand managers have responsibility for - managing agencies from around the marketing mix - giving presentations, writing reports based on market research findings - identifying, developing and implementing new product areas - manufacturing and distribution |
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| Typical employers | Many large brand owners run courses for graduate brand managers. Companies such as Mars, Procter and Gamble, Unilever, Guinness UDV and Boots offer a three year, in-house training programme to graduates. | |
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| Qualifications and experience |
Graduate trainee posts are offered in related fields such as sales or market research. Trainees are expected to do six months’ market research, arranging promotional campaigns, talking to product teams, writing briefs and placing adverts. Competition for posts is extremely competitive. |
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| Salary | Range of typical starting
salaries: £15,000-£20,000 Salary will depend vastly on the company that you work for. |
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| Working hours and conditions | Brand managers in fast moving consumer goods (FMCG) enjoy considerable status and good rewards, but their accountability can make the work stressful for those who do not thrive on a fast pace, deadlines and crisis management. |
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| More information/ professional bodies | The Chartered Institute of Marketing (CIM), www.cim.co.uk | |
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